Our Story

about us

Get to know the team behind Compass and what we're passionate about.

We use data to make our cities better and safer places to live.

Compass IoT's story can be traced back to 2 things: Bike-sharing and a very convincing Greek-Australian.

Compass Co-founders Emily Bobis and Angus McDonald met on a university exchange trip. They both worked together on Angus' first business, Airbike - the first Australian owned and operated bike-sharing company. Working in micro-mobility meant chatting with a lot of governments and transport professionals. It became pretty clear that there was a very big problem: there wasn't enough data about how people actually moved around cities that was reliable and scalable. So, in September 2018, we launched Compass IoT and worked on it between casual jobs and uni classes.

The road to the Compass you see today was not without pivots; we actually started as a cow tracking company. It wasn't until we met Nick - a very charismatic Greek-Australian traffic engineer - that we were convinced to go all-in on Connected Vehicle tech.

Compass IoT is now a multi-award winning and internationally recognised Road Intelligence company that is 100% employee owned. We believe that data is the key to building better, more sustainable and safer cities to live in. Our billions of Connected Vehicle datapoints are used by government and private organisations to improve road safety, infrastructure, and city planning across Australia. Our company mission has stayed the same since the very beginning:


We’ve won a number of awards and are globally recognised as a leader in Connected Vehicle insights:

Use cases

How has compass helped

Everything from state-wide freight vehicle origin-destination, VMS sign effectiveness, road safety, to local traffic management.

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Visual representation of a pinch point on the Heathcote Road Bridge. Purple represents vehicles decelerating and yellow represents acceleration.

Identifying Pinch Points

Analysis on Heathcote Road, over the Woronora Bridge, to find pinch points that pose a safety risk and impact traffic flow.

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Example of varying messaging sign.

Effects of Varying Messaging Signs

How changing the wording on varying messaging signs can affect drivers’ behaviour.

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The Cahill Expressway as seen in Brakepoint.

A Study on Curve Advisory

Analysing and identifying risk to drivers and impacts stemming from infrastructure design using the Cahill Expressway.

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