Jenny Leuba

Tell us about yourself

Interaction with people in spaces is my passion. Luckily it's my job too. I studied Geography and Communication and have spent the last 8 years in an NGO promotion Walking as THE way to move around in daily life. I also created my own enterprise on Public Space and communication called WunschLinie (meaning, desire line, the direct way from A to B, such as you see in winter in the snow). And I'm about to start an education in Business management, because as a women, I would never had had the idea to do so...

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What are the top 3 trends in your transport/smart city niche that everyone should look out for in the next 5 years?

Walking as a choice, Walking as a healthy choice, walking as the most environmentally friendly choice

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How do you/your company innovate?

Walking is so obvious but ignored and underestimated. So bringing the subject, showing its potential, is innovative. We build partnerships with bright new stakeholders: Health promotion, shopping, playable cities, etc.

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Why is encouraging innovation, new ideas, and tech important?

Isn't the world full enough of challenges? I'm finishing the book Thinking in System from Donella Meadows. We definitely needs a system reset, that means innovation. Tech is always a good thing, depending on how you use it. For instance, automatic cars could help to answer some challenges, but there is a lot to care about about how this happens. And the mistakes potential is huge too.